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The Optimizer

July 15, 2014 By nathandcurtis

After years of building my own businesses, I have come to the conclusion that I need to implement and “pass on” some of this knowledge to my fellow small business owner. It has become quite clear to me that there are many entrepreneurs that, while excelling in their particular industry, do not have the necessary skill sets to market locally online, optimize for search or manage their web reputations. These aforementioned skills have become second nature to me after learning and relearning the hows and whys during my own business ventures.

Hours upon hours of reading, listening and implementing, have taught me a few valuable skills. My passion has become my reality. With this said, I have fallen into the self-dubbed role of “The Optimizer“. What is this you ask? Well, in short, it is the act of optimizing a business’s web presence in order to allow for the easy discovery as well as explanation of said business’s purpose.

The old motto of build it and they will come does NOT apply to the web, in my opinion. I have built several beautiful, functioning websites in my day and have NEVER experienced this to be true! The reality? You have to market consistently across all appropriate platforms while remaining constant in your message to your desired customer. THAT is how you get them to click, peruse and ultimately, buy what you are selling.

My new-found mission is to apply this learned expertise upon a few, select local enterprises. My desire would be to assist the small business in the daunting task of social media engagement, reputation management and search engine optimization.

If you are looking for a partner to assist you in growing your business, please give me a shout.

Passion

November 14, 2012 By nathandcurtis

Welcome to my new personal website that has been a long time coming. Most of my time gets spent on helping others achieve their dreams and goals but now, I think it is my turn to make some things happen! Thanks so much for stopping by and checking out what I have been working on. You will see that I have been busy working on the projects listed below.

I am the founder (along with my wife) of Mazuma Industries, LLC (still working on the site) which happens to be a business management & development company we started back in 2007. I love being an entrepreneur! My true passion comes from creating things and seeing them come to life. I have so many ideas in my head but want to finally devote all my attention into growing my current projects. Stay tuned and stop by often because things develop pretty rapidly around here!

My current projects (some not listed yet) are:

  • homeschoold.com (undergoing major overhaul)
  • ironviper.co
  • occarrepair.com (under dev)
  • kcchiefsbeat.com (ning site)
  • buysellammo.com

I mainly use WordPress (WP) themes layered over the core CMS of WP. I love WP! Matt is a genius. He and the WP community have allowed for someone like myself to easily develop, with no coding or designing background, and bring to life my ideas. Thank you so much WP.

Hit the ground running with a new website. Contact Me

Nathan D. Curtis

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