After years of building my own businesses, I have come to the conclusion that I need to implement and “pass on” some of this knowledge to my fellow small business owner. It has become quite clear to me that there are many entrepreneurs that, while excelling in their particular industry, do not have the necessary skill sets to market locally online, optimize for search or manage their web reputations. These aforementioned skills have become second nature to me after learning and relearning the hows and whys during my own business ventures.
Hours upon hours of reading, listening and implementing, have taught me a few valuable skills. My passion has become my reality. With this said, I have fallen into the self-dubbed role of “The Optimizer“. What is this you ask? Well, in short, it is the act of optimizing a business’s web presence in order to allow for the easy discovery as well as explanation of said business’s purpose.
The old motto of build it and they will come does NOT apply to the web, in my opinion. I have built several beautiful, functioning websites in my day and have NEVER experienced this to be true! The reality? You have to market consistently across all appropriate platforms while remaining constant in your message to your desired customer. THAT is how you get them to click, peruse and ultimately, buy what you are selling.
My new-found mission is to apply this learned expertise upon a few, select local enterprises. My desire would be to assist the small business in the daunting task of social media engagement, reputation management and search engine optimization.
If you are looking for a partner to assist you in growing your business, please give me a shout.